Interesting idea on Puck Daddy.com read below..might be cool to have skaters where the team logo on their helmet..NFL style. Perhaps some creative souls out there could design some neat looks. I personnaly love the "standing Red Buffalo" that the Bills wear twice a season..perhaps we could do a cool charging Buffalo on the Sabres helmets ? OK here was the idea/link
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Hockey COULD BE great in HD, but the look of the game needs work. White ice, white boards and invariably one team in white helmets. My question is: When can we make the helmet a part of the hockey uniform?

"Why pray tell are the home team skaters required to wear a plain white helmet? How come no team is allowed to put a stripe or design on their helmet ... other than a logo the size of a quarter visible from the front row only? Can you imagine where the NFL would be if they had taken the same approach? Imagine attending a Bears-Packers game in Green Bay with the Pack wearing a white helmet with a tiny little G and no stripe. Imagine the Colts playing away with a blue helmet with a little tiny horseshoe and no stripe!

"The helmet is central to the brand in football. It could be in hockey, as it is in college hockey ... see the University of Michigan ... see Notre Dame. In the NHL, it would afford the opportunity to contrast clubs. If the Blue jackets wore a white helmet all the time, we could tell them from the Rangers! Last year three out of the four Cup finalists wore all black at home, with black helmets naturally... in fact all the teams that wear black at home ... wear black helmets. You really don't even need a color TV to watch the NHL right now

"My suggestion: A contest in every NHL city to choose the single helmet to be worn by the club, with one alternate if necessary but without design or color restrictions. It'll improve the brand identity of each club and the look of the game, both live and on HDTV. Goalies could still do what they have been allowed to do with their own individual design.

NHL teams have their logo's on the front of their jersey's UNLIKE their NFL counterparts.

Has it hurt The Browns merchandising by having no logo on their helmets? Has it hurt Pittsburgh by only having a logo on one side of their helmets?


Sounds like a non - hockey person trying to come off as smarter than hockey people.

Maybe they could bring back the FoxTrax puck too...

haha!

Ow - ow; my eye's.......................

Sounds like another Reebok, Buttman, Larry Dumbass, Mach -9 idea. Quit screwing with the game. I'm still mad that Buttman took the orange out of the NHL logo.

Some teams already have the logo's on the side of the helmet

I'm still mad Buttman is employed by the NHL.

I think when you're commisioner, you're just up there. You employ everyone else, and you rake in all the money.

Yea, raking it in from our great TV contract with Versus . The only cable channel unknown to every female bartender in the United States.

Huh, I didn't even notice. When did that happen? I should try and be more observant.

I wonder if it has something to do with his desire to merge the NHL and the European leagues in the future.